If you’re selling a home in Traverse City or anywhere in Northern Michigan, one thing matters most: how quickly and how competitively your property performs once it hits the market.Artificial
REMAX Bayshore Appoints Chief Marketing Officer
Dated: October 23 2025
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RE/MAX Bayshore announced the appointment of Brittany Madden as Chief Marketing Officer (CMO). Madden joins the leadership team to lead strategic marketing initiatives designed to strengthen agent support, elevate brand visibility, and deliver exceptional experiences for clients across Northern Michigan.
With more than 15 years of marketing experience, Madden brings deep expertise in brand strategy, digital innovation, and experiential marketing. She has built a career on leading growth by driving global go-to-market strategies across Europe, Asia, and North America, creating high-impact partnerships with national brands, and designing immersive brand experiences for luxury retailers that have strengthened engagement and connections with clients. Her work reflects a rare blend of creativity, strategy, and leadership that consistently moves businesses forward.
In her new role, she will focus on supporting RE/MAX Bayshore agents with enhanced marketing tools and creative content, all aimed at helping agents grow their personal brands and provide a higher level of service to buyers and sellers. For sellers, she will elevate listing marketing through storytelling and digital assets designed to capture attention and maximize exposure.
“Brittany’s expertise and energy will play a key role in taking the marketing of our listings and agents to the next level,” said Tommy Corbett, Executive Director of RE/MAX Bayshore. “Our agents already set the bar high in Northern Michigan, and with Brittany’s leadership, we’ll expand the resources and visibility that help them thrive.”
“I’m thrilled to join RE/MAX Bayshore and help our agents stand out in a competitive market,” said Madden. “We’re investing in creative marketing, elevated client experiences, and tools that make it easier for agents to focus on what they do best, building relationships and closing deals.”
RE/MAX Bayshore continues to invest in innovation, technology, and leadership to provide its agents and clients with exceptional real estate experiences. The addition of a CMO reflects the brokerage’s commitment to growth and its mission to continually raise the standard for marketing excellence in Northern Michigan real estate.
About RE/MAX Bayshore
RE/MAX Bayshore has been helping our Northern Michigan neighbors buy and sell real estate since 1987. With offices in Traverse City, Manistee, Kalkaska, and Leelanau, we proudly serve our communities with local expertise, global reach & community heart to help buyers, sellers & agents win.
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